SteinPC

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Pay Per Click / Adwords

A budget Adwords package is designed for advertisers in a very small market with a low budget, or a new advertiser looking to do a test and learn more about the power of Adwords. PPC at Google needs a custom setup specific to each client before we flip the switch and start bringing in traffic and spending money.

  • Gain a Complete Understanding of Your Business with Regard to PPC
  • A Website Review & Ongoing Consulting for Adwords (PPC) Success
  • A Complete Analysis of Your PPC History (if applicable)
  • Set Initial Expectations and Specific Goals
  • Develop the Initial PPC Strategy
  • Design and Build Proper Campaigns for Both Search & Content Network Advertising
  • Perform a Comprehensive Keyword Research and Selection
  • Build and Implement a Comprehensive Negative Keyword List
  • Use of Proper Keyword Categorization, Matching Options and AdGroup Development
  • Write Effective Ad Copy - Multiple Ads Per AdGroup for Testing
  • Use of Budgeting Tools Accordingly
  • Set Proper Ad Timing and Geographical Targeting
  • Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking

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